The shreddies branding is genius (diamond shape) people actually believed this marketing technique. Phones are possibly the most innovative piece of modern technology (with location etc) You knew perception was a huge part of marketing and an equally significant factor in generating sales. proven fact that cheap, undervalued products can be completely revamped through developing a new perception around it. all value is subjective, BUT an intangible change can be just as satisfying as a physical change. Frederick realized the farmers would rather be jailed than forced to grow potatoes. So he took a new approach, and decided to re brand the potato – changing its perceived value. He declared that potatoes were only for the royal grew them in his garden, protected around the clock by his guards. “When you place a value on things like health and love and learn to place a material value on what you’ve previously discounted for being merely intang...
I like how you work quickly, but some times your designs are limited because you don't take time to develop the idea to suite the design. Consider how the text on the back of the cards could be incorporated into the principle's style. Maybe try to format the text ie. balance is the best use of this, but the .com encroaches over the line. Try to work more.
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