- The shreddies branding is genius (diamond shape) people actually believed this marketing technique.
- Phones are possibly the most innovative piece of modern technology (with location etc)
- You knew perception was a huge part of marketing and an equally significant factor in generating sales.
- proven fact that cheap, undervalued products can be completely revamped through developing a new perception around it.
- all value is subjective, BUT an intangible change can be just as satisfying as a physical change.
- Frederick realized the farmers would rather be jailed than forced to grow potatoes. So he took a new approach, and decided to re brand the potato – changing its perceived value. He declared that potatoes were only for the royal grew them in his garden, protected around the clock by his guards.
- “When you place a value on things like health and love and learn to place a material value on what you’ve previously discounted for being merely intangible … you realize you’re much, much wealthier than you ever imagined.”
- Every country has their own ‘contextual alcoholic drink’ – take Pernod, in France it tastes great, but take it beyond the borders and it tastes like ‘absolute shite’.
- The interface fundamentally determines the behavior. Marketing has been the master at creating opportunities for impulse buying – but we’ve never created opportunities for impulse saving.
- It raises the question of how many problems we can solve by changing the perceptions people have.
Saul Bass (May 8, 1920 — April 25, 1996) was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences. During his 40-year career Bass worked for some of Hollywood’s greatest filmmakers, including Alfred Hitchcock, Stanley Kubrick, Otto Preminger, Billy Wilder, and Martin Scorsese. He became well-known in the film industry after creating the title sequence for Otto Preminger’s The Man with the Golden Arm in 1955. For Alfred Hitchcock, Bass designed effective and memorable title sequences, inventing a new type of kinetic typography, for North by Northwest, Vertigo (working with John Whitney), and Psycho. Saul Bass also designed emblematic movie posters that transformed the visuals of film advertising. Before Bass’s seminal poster for The Man with the Golden Arm (1955), movie posters were dominated by depictions of key scenes or characters from the film, often both juxtaposed with each other. Bass’s posters, however, typically developed ...
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