Helvetica

1. Name 10 places where you see Helvetica in the movie.

store fronts, garbage trucks, restaurants, signs, magazines, museums, posters, building tops, buses, subways (The office, jeep, urban outfitters.)

       2. How would you describe Helvetica?

horizontal slicing - not bent to shape, it lives in powerful surrounding space.

       3. Life as a designer…

making things less ugly.

       4. Massimo compares typography to music. What is the distinction of both.

the space between the notes. You can play around, but it's how they look together.

       5. What can Helvetica be used for? What does it communicate?

it was a postwar utopian font used for modern day use. It communicates modernism and simplistic thoughts in my opinion and is used for many brands and everyday signs.
       6. Helvetica is called a rational type-face- why?

It's a rational type face because it's simple and gets to the point, it's a very logical and sensible font.

      7. What is typography?

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

     8. List some [3-5] negative points about Helvetica as commented in the film.

- It's used for many war movements.

- it's "boring"

- it's like air, it's just there.