Armin Hofmann - He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six - He is well known for his posters , which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the "trivialization of colour." - He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual , a popular textbook in the field. thought that one of the most efficient forms of communications was the poster - His Graphic Design Manual was, and still is, a reference book for all graphic designers. Saul Bass - was an American graphic designer and Academy Award -winning filmmaker, - During his 40-year career Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock , Otto Preminger , Billy Wilder , Stanley Kubrick and ...